Sing for Good: Organizing a Benefit Concert

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Giving back to the community is one of the things that bring people together. Your efforts inspire others to do the same and helping those in need also empowers them. There are many ways you can help people, such as volunteering and starting a soup kitchen. But there are other creative methods that will attract more supporters and patrons – one of them is organizing a benefit concert.

A lot of artists have even lent their talent and voice to a cause. These include Alicia Keys, Stevie Wonder, Beyoncé, and Lady Gaga. And as you notice, people take part in such activities. While your fundraiser may not feature big stars, you can’t deny the fact that it can possibly draw in a large crowd, which means getting an immense amount of support and help.

If you are looking for some ways to make things much easier, here are the pointers you need to take into account.

Choose a theme

Before you pick your artists and the songs you want to play, you may want to start with the theme. The theme of the concert will set the tone and pace of the event. If you want it sophisticated and exclusive, you may want to work with jazz or classical artists. You may even hire good bartenders to complete the attendees’ experience. If you want it casual, rock and alternative musicians are suitable choices. If you’re looking for a Pacific or islander theme, the likes of surf rock and reggae acts will certainly do the trick.

Forming the line-up

Once you have a theme in mind, it’s time to form the lineup. When it comes to this, you must make sure that the artists are in the same genre. If not possible, find artists that complement each other’s dynamics and craft. You may choose to bring in the likes of Taylor Swift or BTS, but you need to make a compelling case in your proposal – and it can be competitive, too. However, your best bet will be inviting local acts and bands. This is a great thing, as a lot of them have their own fanbase in their own local communities, which may even come to your concert.

concert visualization

You just need to remember this one thing: even if your artists are just newbies, you’ve got to treat them like professionals. Pay them fairly and give them the best treatment possible. This is also for your team’s sake, especially if you’re organizing another music-based fundraiser; you won’t be able to get talents and artists if they hear that you’re not a good client or collaborator.

Picking a venue

Foremost, the venue of your choice should be based on the projected number of attendees. This can be quite challenging, especially that local theaters and stadiums receive a lot of bookings for other events and activities. So, make sure that your dates are set, and that you can negotiate with the venue manager. If you’re hosting a small show, the school gym or field may do the trick. But for intimate options, jazz bars and small movie houses may also make good choices.

Marketing the concert

No matter how great your acts will be and how interesting your lineup is, people will not hear about the event if you don’t market it properly. This is a crucial phase in your event, knowing that you can only collect money for the cause when you have a lot of attendees. So, come up with creative and eye-catching posters. Better yet, craft a targeted social media campaign.

There are many ways you can give back to your community and make the world a better place to live in. And among them is through music. With that, remember that it’s important to find artists and partners who share the same vision as yours.

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